Dumb Employers, Lucky Startups And An Untapped Reservoir

A group of women is re-entering the workforce today and reshaping how products are made across key tech sectors like health & wellness, commerce and social products. Not only do they have the experience of raising families, but they've been business and technology leaders earlier in life. They're becoming founders and leaders at startups and in the very companies they've been buying products and services from. Not only do women make most of a family's health decisions but 48% of graduating physicians are women and women compose 73% of medical and health services managers. As a healthtech startup, we think heavily about the importance of what I call the Family Chief Health & Wellness Officer (aka "Mom"). Avado is not unlike many startups in that we have two male co-founders. We'd be fools to not figure out ways to bring the female perspective into our business.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/bWSlraVp5uY/

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